The origin of the name DR.EURIQ+ traces back to the word ‘Eureka’ which stands for a scientific discovery made by Archimedes during ancient times and the French word for cosmetics, ‘le cosmétique’.
Bringing these two words together, the name stands for the curiosity of the great nature and of the hidden scientific principles captured in shouting out that “I’ve found it!” (“Eureka!”) as well as the adventurous mindset of our researchers committed to creating unprecedented products based on natural ingredients.
The Symbols of DR.EURIQ+
The Explorer’s Compass
A compass stands for the passion of adventurers. Compasses are essential in guiding us along uncharted paths. Sometimes the journey would require us to trace back our steps after hitting a dead end, but the passion symbolized by the compass helps us eventually reach our goals.
The Binocular and The Telescope
To discover hidden secrets, a careful and patient attitude in observing objects without startling them is essential. The two tools used in observation represent the commitment of DR.EURIQ+ to seeking harmony with the great nature by developing ingredients that exist in harmony with the plants and animals observed, even if it takes a longer time than applying animal tests for a speedier verification and commercialization of ingredients.
The Microscope and The Flask
These two pieces of equipment used in experiments stand for the research institute of DR.EURIQ+ which is nicknamed the lab of adventurers. The principles of the great nature that we discover are brought together with the knowhow of the brand’s research team to be re-born into highly effective skincare products.